Image 1: Type-led campaign for Madrid’s Pride celebrations; I love this design as it is extremely funky and works well with the colour element, the colour choices clearly reflect the theme of pride. It also works well as a typographic piece as it is decorative and still legible as a billboard poster.
Image 2: Michael Bierut designs for new brand identity for Poetry Foundation; work well as the more vintage style type faces reflect the topic of poetry well. Bold and legible.
Advertising and public awareness
Image 1: London Design Festival 2017 advertised; the fact that it is a neon sign makes it stand out and catch eyes instantly rather than a banner. Also clean and crisp.
Image 2: I think this is a good way as advertising as it is telling the public disturbing facts but displayed through creative illustrations. Also people may find the facts humorous.
Branding and logo design
Image 1: I love this design as it shows 3 animals combined into one using line drawing, it is clear to see that it is a logo for a zoo; communicates well. The 3 colours also work well together and don’t clash.
Image 2: Logo for a café. Simple but fun design at the same time, the bear with the cup shows that warm drinks are sold, also gives off a warm and relaxed feel for customers.
Editorial Design
Image 1: Magazine designs by Why not Associates; I love the collages and combination of images with abstract shapes. Makes the pages busy but doesn’t distract.
Image 2: The designers put an emphasis on strong aesthetics, the simplicity works well and the negative space idea, stands out to me a lot more than if it were just a page with text and image.
Design for screen
Image 1: Main home page for Hattie Stewarts webpage; You can clearly see her aesthetic and style of working as soon as you look at the home page, layout is extremely well presented and funky which reflects her work.
Image 2: App designs for crave app. The illustrations communicate well and the type face works well with them. More exciting than a typical food app.
Print making
Image 1: I love this piece of print work because of the messiness and old fashioned print look of it, the layering and colour palette work extremely well.
Image 2: Angie Lewin; colour palette works well and her style of print is extremely clean and crisp. Also love the abstractness and shapes within the plants.
