- How much impact does the aesthetic of the brand design have on the business' well doing/popularity?
- To what extent does aesthetic impact a brands identity/branding
- Focus specifically on product branding
What is the problem? Why is it important or interesting?
- Poor branding/design will impact on the business
- Price point- if it looks expensive, are people more likely to buy it? but sometimes the cheaper brands end up being better quality
- The brands quality (e.g. skin care product) could be amazing but if the design is poor, the public will choose a better design aesthetic brand over it that probably wont be as good
- The importance of aesthetic for branding
- Dupes
Which Academic sources will you reference?
- https://www.idealstandard.be/nl/pers/2014/2015-03-12-aesthetic.html -How design and function impact aesthetic perception
- https://medium.com/coffee-and-junk/design-psychology-aesthetic-usability-effect-494ed0f22571 -The Aesthetic-Usability Effect: Why beautiful-looking products are preferred over usable-but-not-beautiful ones.
- https://uxdesign.cc/design-principle-aesthetics-af926f8f86fe -Design principle: Aesthetics
- http://customerthink.com/the-importance-of-having-a-killer-aesthetic-for-branding/ -The importance of having a killer aesthetic for branding
Case Studies:
- Focus on beauty products as it is wide spread and it is personal to the purchaser, however everything is about opinion too. Quality of it VS design
- Does quality relate to how durable it is, how well it works etc
- Comparison! e.g. apple vs android or Glossier vs too faced for beauty product case study:
 |
| Comparison: Apple vs Android |
 |
| Beauty product branding: Too Faced |
 |
| Beauty product branding: Glossier- very minimal compared to Too Faced, does this reflect on the quality? |
Essay Map/Critical Argument:
- The areas of aesthetics- simplicity vs busy
- What is aesthetics and branding- intro to how they both link and the importance of it
- The aims of a brand and how its communicated through the design aesthetic
- Quality vs design/aesthetic
- How well it works...but this could also be down to opinion- how certain products work on different people etc
- Does a cheaper brand need to have a tackier or more expensive aesthetic???
No comments:
Post a Comment