1: https://uxplanet.org/impact-of-culture-in-modern-design-techniques-1405d30663e3
2. https://www.designswan.com/archives/difference-between-eastern-and-western-lifestyle.html
3. http://creativeword.uk.com/blog/localization/culture-influences-design/
1: Impact of culture in modern design techniques:
This point could be mentioned near the introduction or when writing about a specific culture/country, at the beginning of the topic:
- ‘The designs are inspired by the culture and religion of a country. The graphic design origin from different countries has different values when presenting information, applying colors, the hierarchy of information and what the designer is going to present. If you are a designer who does designs for international clients you first really need to understand a few things.’
– This could be an example/point to mention that it is extremely important for designers that often design for international clients (which a lot of freelance AND studios do), so it is important to have relevant knowledge on the specific culture of where the client is.
More things to consider when designing for international clients would be how the graphic designs in that culture/that country changes, stay up to date with their changing design trends!. Also need to consider how visual language changes from country to country.
Following this…look into Indian graphic design and European graphic design or Swiss design. Compare the differences and state how the specific design they use is appropriate for that culture.
- ‘The most important thing is that we do a design which is relevant and talk to the people we are designing for.’
2. Difference between Eastern and Western Lifestyle
These points could be mentioned late introduction/middle when going deeper into social differences and when discussing social psychology- how the cultural lifestyle has a big role in influencing design in that country:
A) What I can gather/relate to from this is that in western culture explaining your point is a lot simpler and easier, were as in eastern culture its harder and more complicated as if feels like there is a lot more to consider, more people to consider, where you are, what you’re doing etc, in a lot more depth.
B) The image above links to how western design is often more minimal and sleek than eastern design- which is often more busy, but exciting and vibrant- this is clear to see in even social situations in eastern and western culture, the way we line up! Even the way we line up looks and is designed different (without us realising it obviously)
C) The differences in design through each culture is shown even through what we wear and the colour of our skin: white bikini on dark skin makes a tan stand out more which is seen as more attractive. Whereas, in eastern culture (Pakistan, Bangladesh, India) it is seen as more ‘attractive’ the fairer your skin is (this is what I have experienced and seen through my own upbringing) – so wearing darker colour makes you look paler because of the contrasts
3. How culture influences design
- ‘Where do you eat dinner? How do you sit? Do you speak while you eat? Who do you eat with? What do you eat? How do you eat? Do you drink with dinner? Only after? Do you like hot and spicy or sweet?’
-The point is simply that there is design in every single thing that we do- we do things differently through each culture, through the way we speak, eat, think etc. These every day activities impact how we see design (whether we think something is good or bad design, aesthetics, scale etc…
The quote below could be used when discussing how we do everyday activities in a differently designed way, because of our different cultures and what is appropriate to that culture:
- ‘As a result any design around the themes of dinner would be very different for both cultures. Would you use a knife & fork as imagery to sell dinner wares to a Japanese audience? Or would chopsticks be more relevant?’
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