Globalisation= world trade
- It’s heavily based from technology suck as mobiles phones, airplanes and the internet, all about communication.
- Making it easier to exchange information and goods more easily More affordable products are available for more people- however, not only does an exchange of products take place, but an exchange of services, knowledge, cultural goods and languages takes place... everything is shared.
- All of these link together So globalisation does and will have a huge impact on design and culture and the future of it...
Impacts of globalisation on local culture:
Good- Allows businesses in less industrialised countries to become part of international production, so it’s good for poorer cultures basically
Bad- Growing caps between the rich and poor between cultures... leads to cultural deterioration
Articles focused on:
1. https://www.designsociety.org/publication/19040/GLOBALIZATION+AND+CROSS-CULTURAL+PRODUCT+DESIGN
2. https://www.beautypackaging.com/contents/view_experts-opinion/2010-05-11/the-impact-of-globalization-on-design-and-des/
3. http://unpan1.un.org/intradoc/groups/public/documents/APCITY/UNPAN011299.pdf
1. Globalisation and cross-cultural product design:
- ‘Globalisation also confronts companies to decide between ‘global’ or ‘local’ featured design of products.’
-^ An effect of globalisation is that the design of products can lose its cultural aesthetic and authentic design as it now has to be designed to work globally instead of it just being local how it used to be (due to the growth of globalisation)
Figure 1:
- ‘It is striking that nowadays companies realize the importance of flexible and adaptive design according to local markets’ (relating to the figure 1)
- ‘A company’s failure to acknowledged cultural diversity often limits its product’s marketability’ (relating to figure 1)
The points above suggest that in today’s society in order for a company/brand to do well globally, they need to acknowledge cultural diversity so that the product is appropriate for everyone. The company’s image/the design of the needs to take this into consideration fully as this is the first thing the consumer sees.
Case study from this article:
‘Rice cooker: A medium sized domestic appliances company set out a graduation assignment because they encountered culturally different markets. The challenge was to develop a Western style rice cooker, which had to suit to the Asian market. The idea behind the design was that Asian people prefer European style appliances; for them it is a sign for high quality. ‘
2. The Impact of Globalization on Design, and Design’s Impact on Globalization (in a nutshell):
- ‘The goal is to identify the common denominators; the function and form, the desired emotional attachment to an object that link consuming humanity, despite cultural differences, around the planet.’ – This quote could be used towards the end of the essay, within the conclusion perhaps??
- ‘There has been a shift in the designer’s clientele; they are not just local.’
^ Clientele means ‘collective of clients’ basically, so designers now have to think of clients from other cultures due to the growth of globalisation. Maybe this suggests that designers that work for clients all over the globe do better than designers that just do work for local clients…
3. A balance of globalization with cultural diversity in civil society: Challenges to education in the new millennium
- ‘The globalization process urges men and women of the future to be more critical of, and adaptive to, economic and social transformations while maintaining national and local cultural heritage. They must be prepared for multi-cultural interaction, values changes, cosmopolitan way of life, yet struggling to maintain their own ideals and identity’
^ This quote will be useful for and relevant when discussing the loss of cultural identity and the further disadvantages/effects that globalisation will have on culture.
No comments:
Post a Comment