Thursday 5 September 2019

Ted Talks Research

It is important that I use different medias to gather research from other than reading (books and articles) so I have gathered research from Ted Talks which focus on Cultural Identity and Globalisation.

TED Talks:

1. The modern maze of cultural identity | Mashaal Hijazi 


-The alliteration of her identity after 9/11- she saw her mum change from a Muslim hijabi to a non hijabi, as the culture in America at that time became less tolerant of this (a physical/appearance design choice).

-This point links to design within appearance and how it is different in eastern and western cultures. ‘If someone would think of the ideal American, hardly anyone would think of an Indian person, a Chinese woman, heaven forbid a man of Arab descent, no one would think of these minorities unless they themselves were one of the minorities’

-During childhood in America, she had to adapt herself and her identity so that everyone else felt comfortable, so that she could fit into the norms of that culture.

-But then she noticed adaptions in her identity when she’d visit Pakistan- She’d be treated like a celebrity She even went as far as pronouncing ‘Pakistan’ wrong (by saying it the way white Americans would pronounce it) to try and hide it as much as possible- even the design of the way a word is said can be different depending on the what if more appropriate for that culture?

2. The myth of globalisation | Peter Alfandary 


-Peter is a first generation born in the UK, educated in London for 13 years, a lot of his childhood in Italy and 30 years as an international lawyer. Always been fascinated by cultural differences. 

-After his first experience in NY he came to realise that the English talk ‘in a code that no one understands’ the sentences are longer, more complicated but mostly more polite and anxious 

-Mentions that often at work he’d clock in a couple of minutes early incase the password didn’t work...but in some cultures time is more of a guideline, the world won’t end if a meeting starts 20 minutes late..

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