I found all of this feedback extremely useful as it will help me to move forward with my essay and make slight tweaks.
Feedback:
What is the question?
-W: Change business to sales
-B: Makes sense, would maybe remove business or replace with sales or success?
Clarity. Do you understand what the essay is about?
-W: Very clear
-B: Makes sense! really good points about consistent identity in particular and 'dupes' very interesting
Describe the tone of the piece
-W: Professional with personal conclusion- good!
-B: Professional- describes terminology well, maybe use semi colons (;) instead of dashes
Quality of research
-W: Good mix
-B: Good range of sources
How effectively have they triangulated between these references?
-W: Clear links between case studies and theories
-B: Lots of connections and supporting theories. Don't know if it needs an opposite opinion to counteract...maybe ask Pete? Also very clear case studies
Sections. How is it structured?
-W: Some paragraphs can be combined
-B: Combine some paragraphs to make it easier to read, especially at the start. Case study sections show really well
3 tips or considerations for tweaks and changes to improve the writing:
Will:
- Just a few spelling errors
- Maybe shorten some quotes. E.g. "aesthetic [...] usability"
- Talk about identity theft
Beth:
- Combine some paragraphs together
- Make sure you either use ' ' or " "- not both
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